March 2017
Fashion Forward Florals
By Jenna Hawes
“Florals are like fashion, you can do what everyone is doing or you can try something different that speaks to you.”-Amy Nua, creator of Desert Rose Florals
Desert Rose Florals makes arrangements that will illuminate any room. Having flowers in your home is proven to promote happiness and Desert Rose Florals does exactly that. In addition to pure joy, these florals bring with them beauty and positivity. Amy Nua is the creator and founder and she, just like her floral arrangements, demonstrates these qualities with her genuine personality. Amy just started her business one year ago and she had no idea she would be so busy doing exactly what she loves in so little time.
Her story and talents are inspiring and undeniable. Amy began making floral arrangements for friends years ago. It is therapeutic for her soul and an outlet for her creativity, She loves it. There are so many jobs and careers or ways to make money and Amy tried many, however, they all brought her back to Desert Rose Florals. After getting married, starting a family and buying a house in the suburbs of Los Angeles; Amy let go of fear and began her floristry business. 
I chatted with Amy about the challenges she has faced as well as all of the excitement! I asked Amy, “What inspired you to begin this company?” Her response was sweet and not without a powerful message. She replies, “If I’m being completely honest, first me and then my girls. This was a promise I made to myself to stop dreaming and start doing. Once I started seeing how much people were feeling my vibe and booking events I just felt so strong and proud. We live in a moment that I believe is such a critical time to teach our young girls through action. It isn’t easy, and you will face challenges,but it is so much more to be than to dream.”
The mom work/life balance is one of the biggest challenges Amy faces in starting Desert Rose Florals but the long days do not bother Amy. She is a manual labor kinda gal but she vowed to stay present for her daughters, Rosie and Cece. She works late into the night so she can give the days to her family, which is selfless in my book, and describes this woman perfectly. Setting a great example for Rosie and Cece is Amy’s greatest motivation.
Getting started felt like a toss up to Amy, but having social media as free marketing gave her an in into the floristry market. She began creating and posting and immediately the ‘likes’ started rolling in. One wedding booked, two, three – a couple of showers and birthdays. Right out of the gate and Amy had a business! The receptiveness to her creations was almost overwhelming but mostly affirmed her artistic talents.
I asked Amy, “Now that you’re gaining momentum- is there a direction you see yourself working towards?” She replied, “Honestly, anything out of the box. I LOVE when someone contacts me and is willing to let me do my creative thing…Florals are like fashion you can do what everyone is doing or you can try something different that speaks to you.”
Amy’s arrangements are stunning, original, sometimes wild and even avant garde! Each one makes it’s own statement. You know that great feeling you get when you get new bedroom furniture and you just want to stare at it all day? Desert Rose Florals ignites those same feelings of contentment and bliss. They are perfectly unique to each project and using only the best blooms of seasonal flowers. A combination of simplicity and style. For example you see her artistic eye when it comes to pairing eucalyptus with a light pink garden flower and dark purple peonies. It’s absolutely breathtaking. You’ll have to see it to believe it and everyone needs an Amy Nua creation to brighten their babyshower, wedding day, or casual living room space!
For more photos & insight into Desert Rose Florals contact desertroseflorals@gmail.com
Follow on Instagram @desertrose florals
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Website DesertRoseFlorals.com
